Why Is Social Media So Powerful?

Social media is an established realm and has attracted millions of individuals because it is rich – there is a wealth of information on the Internet and with social media, it has been transformed anew.

The information that comes with it is easy to use, free to use and can be manipulated into, however, an individual wants to use it. That is why there is no single concept as to why or how social media became powerful.

In reality, there are different reasons that catapulted the appreciation and utilization of social media in the society today.



The most basic reason behind the success of the social media lies in the fact that it exists on a platform that has already been established. The Internet is available in almost all countries, whether a person is a citizen of a first world nation or a poor country, they have access to the Internet. 

The expanse that one can enjoy with the Internet is embedded in social media as well. The accessibility is enough explanation why it is powerful.

Unlike other forms of media, social media takes in a form that is faced with lesser restrictions. Unlike paper, the Internet has farther reach and less complicated than having to buy an actual newspaper itself.


Aside from availability, social media is increasingly becoming popular because of the content. 

The content is rich and varied, it is not biased, condescending or restricted. It is plainly available. The substance does not center on one topic alone but is available on all levels as well.

Availability and content are the two strongest points, which propelled social media into the mainstream. But these are not the only reasons why it has become influential, though. There exist other reasons too like: presence, relationships, and conversations.


Social media became a thing for now because it is a personal account. The content that you browse or read are not delivered to you just because of some random reason but because they are your reasons.

One of the more powerful branches of social media is the social networking, it has become popular not because people are simply talking about it but because people are actually signing up for the various social networking sites.


Relationships on the Internet exists after creating an account, after you have made yourself known in the World Wide Web. You can be a friend, a brother, a sister or a workmate on the net.

These relationships can be personal, detached or based on a fiction. These are all relationships that can only be created via the social media.


This is yet another effect of the actualization of an account. This is actually what "humanizes" the social media. It gives reality to the virtual account, relationships can only be established if a workmate accepts a connection from another worker employed by the same company.

Real-time conversations happen -- another benefit of the social media that comes in different forms.

Any other person can state his or her own reason as to why social media has become powerful. But in the context of virtual connectivity, the abovementioned reasons are what keeps or has created a market for social media.

Social media is as vast as the Internet, all one has to do is allow themselves to be connected. On the afterthought, it is free, right?

Free of charge

Yes, social media exists on the web and it can be created on any interface that is free. This must be one of the greatest reasons why social media has become popular if not powerful.